|
The Ministry of Tourism Holds an Advertising Campaign to Encourage Tourism from France |
|
|
The campaign, at a scale of 3 million NIS, will be projected in movie theaters in France. At the same time, during the month of May, France's association of travel agents will hold a conference in Israel. The Ministry of Tourism works to increase the amount of inbound tourism from France to Israel. The activity takes place in an advertising campaign in movie theaters and in written press. The decision to have this campaign was made following data that indicates a gradual increase in the tourism from France compared to an increase of dozens of percents in tourism from other European countries such as Italy, Spain, Germany and others. In Europe, France is the country of origin with the largest amount of tourism into Israel. The amount of tourists reaching Israel from this country is larger by several thousands than the numbers of tourists from countries such as England, Germany, Italy and others. The first part of the campaign will start in the next few days, and will last 6 weeks. The second part will take place during October 2008. The campaign is designed for the general public, but at the same time there is an intention to increase the volume of Jewish tourism from this country. Marketing activities, designed for Jewish, takes place throughout the year, with the participation of the heads of the Jewish community in France. The new campaign comes to replace an older one, which focused on exposing Israeli tourism on window displays of Carlson Wagolit's 300 tourist agency branches. At the same time as the campaigns, during May 22nd-25th, the French travel agents' association will hold a conference in Israel, with the participation of 250 agents and around 20 tourism reporters from Paris and its vicinity. The conference will mark Israel's 60 years of independence.
|
|
